Every weekend. For months. On the bus. On the lot. On the field. Shoulder to shoulder, neck and neck. Rest? The dogged passion of champions never ceases.

D’addario followed elite Drum Corps around the USA to produce the Built to Compete campaign.

A series of brand films and ads to mark the partnership between champions and Evans x Promark.

Evans x Promark are built to compete.

Role: Senior Editor
Agency: D'Addario
Head of Production: Lizzie Goodman
Creative Director: Andrew W. Kay
Associate Creative Director: Yalda Zakeri
Copy Writer: Henry Northington
Built to Compete System Blue
Built to Compete MX Black
Built to Compete Anthem
Built to Coach