To drive viewership to the Verizon Ultra Show, we created a suite of promos with the primary goal of getting as many eyes as possible on the Ultra Show before, during and after.

Before kicking off specific promo segments, we honed in on the editing style and motion design in a concept hype video. Once this was nailed down, we deployed the template style to 20+ segment promos for social and digital platforms including Twitter, Instagram, Reddit, TikTok, and YouTube.

Promos were created to tap specific segments across Star Wars, Gaming, and NFL fan bases.