Samsung x 88rising produced three music videos together with musical artists Ylona Garcia, BIBI, and NIKI as part of their visual album, Head In The Clouds 3, all filmed #withGalaxy.

Now, we celebrate the bigger story with a video that puts the content creator community on the main stage and takes fans behind the scenes featuring... them, the fans.

Each artist released different CTAs at the start of their shoots calling on fans to celebrate their roots and heritage with photo and video submissions. These pieces of UGC helped fashion the official music videos. Watch the video below to see how.

Keep creating #withGalaxy.

Agency: R/GA
Role: Senior Editor
ECD: Sasha Shor
ACD: Babo Schokker, Olivia Simone
Senior Content Producer: Luanda Farinha
Animator: Antonio Souza
SAMSUNG X 88RISING - RANDY RUBIN
SAMSUNG X 88RISING - RANDY RUBIN
SAMSUNG X 88RISING - RANDY RUBIN
Samsung 88rising x Fans #withGalaxy